Tuesday, YouTube revealed a partnership with e-commerce platform Shopify to introduce integrated Livestream shopping.
Live shopping events let viewers make direct product purchases from creator-hosted streaming events, similar to contemporary QVC events.
The Shopify partnership will allow eligible YouTube creators to directly connect their Shopify stores to their profiles.
Shopify’s pricing plans start at $29/month for a basic eCommerce package and Credit-card processing fees (at 2.9% + 30 cents per transaction)
Who must have a monetized channel, based in a country where the YouTube Partner Program is available and have more than 10,000 subscribers (Not For Kids)
About 89% of viewers agree that YouTube creators provide product and service recommendations they trust, according to a YouTube report 2021.
Instagram promoted a similar feature last year, while Amazon has reportedly offered creators thousands of dollars in bonuses to use its own platform.
TikTok expanded the “TikTok Shop,” which launched in the UK last year and allowed viewers to buy the products advertised in creator live streams directly.